One of the most important stages that construction companies and other entities planning commercial or residential real estate projects face is the marketing stage, where the project and the properties within it are marketed to the general public. This stage is essentially aimed at selling the project and the properties in it, with the goal of getting the relevant target audience to want to buy or rent a property in the discussed project.
Real estate project marketing is a unique area of expertise, and only those who work in and specialize in the real estate world can do it successfully. It is not about marketing standard products. Real estate marketing requires a deep understanding of various aspects related both to the field, to the area where the project is located, to the needs of the target customer, and to the project itself.
How Is Project Marketing Done in Practice?
ישנן דרכים שונות לשווק פרויקטים של נדל”ן. נציג בפניכם שתי דרכים עיקריות:
דרך אחת, היא שיווק לקהל הרחב בצורה רחבה. בין אם זה דרך עיתוני ואתרי נדל”ן, בין אם זה תוכניות שעוסקות בנדל”ן או בכלכלה באופן כללי, דרך שלטי חוצות ועוד. ברגע שלקוח מגיע לחברה, מנסים לשווק לו נכסים בפרויקט על פי הצרכים שלו.There are various ways to market real estate projects. We will present two main ways:
One way is to market to the general public on a broad scale. This could be through real estate newspapers and websites, through programs that deal with real estate or the economy in general, via billboards, and more. Once a potential customer approaches the company, the goal is to market properties within the project to them based on their needs.
The second way is to approach investors, companies, and groups searching for properties, whether for use or investment purposes. For example, if a residential project is being built in a certain area, you could approach investors or other parties who may wish to invest in the project and buy a property from it.
דרך שנייה, לפנות אל משקיעים, חברות, קבוצות המחפשות נכסים, בין אם זה לשימוש ובין אם זה לצורך השקעה. למשל, אם מקימים פרויקט מגורים ביישוב מסוים, אזי שניתן לפנות למשקיעים או גורמים אחרים שירצו להשקיע בפרויקט ולרכוש נכס מסוים ממנו.
How to Approach Marketing a Project
As mentioned, when marketing a specific real estate project, the person responsible for marketing should have a good understanding of the market, know the prices and trends, and use relevant data to compare and prove that it is better for the client to buy or rent a property in the project they are marketing.
In addition, the marketer should be familiar with the surrounding area in order to present its advantages, as well as know the project well to understand what it offers the client and their needs so they can find ways to demonstrate how the project can serve them.
At BST Construction Company, we specialize in real estate project marketing, with the aim of helping clients who reach out to us find properties that match their needs. Contact us for reliable, up-to-date, and relevant information tailored to your needs.
